Services
Instant Response Focus Groups
Instant Response Focus Groups are the most cutting edge and technologically advanced method to find the right language and message.
Utilizing hand-held dials, also known as "people meters," each focus group participant rates video images as they are presented - second-by-second. We can isolate exactly which word or phrase is most effective and which words to avoid.
Each Dial Session consists of 25 participants and lasts for about 3 hours. During the session there is a moderated discussion, video images, and written exercises.
We can travel to any location worldwide, and working with a local Focus Group facility and moderator, can conduct Instant Response Focus Groups in any language.
To view an example of a McDonald's commercial tested using this methodology, click below. The results, which are for demo purposes only, are segmented by a combination of age, gender and income.
To view an example of using this methodology for politics and elections click below. The video shows Israeli politicians, PM Netanyahu and PM Olmert, speaking in the Knesset and the results are segmented according to party affiliation and political preference.
To view an example of German Chancellor Angela Merkel giving a speech at the World Economic Forum, please click below. The results are segmented by party preference: CDU and SPD.
To view an example of a commercial tested which is segmented by customer, click the example below. It is a commercial of an Israeli cellphone provider, Pelephone.
Polling
The basis for gaining a snapshot of any situation is through a comprehensive benchmark survey.
Beginning with the designing of the questionnaire, continuing with the selection of the survey parameters, overseeing the collection of the data and ending with the analysis and srategic recomendations, we are involved every step of the way. We utilize the methodology developed by top U.S. survey research and campaign consultants.
We regularly poll in Hebrew, Russian, Arabic and English. Through strategic partnerships we have the ability to work globally, in any language. In the past we have worked in the U.S., Europe, Eastern Europe and Israel.
Our strategic advice and suggestions are based on the survey research that we do.
